A Word of Advice

That didn’t take long. The media has my blood boiling over their coverage of customerservicethe Pope’s abdication and the upcoming conclave. I’m not surprised, but it still rankles. Well, Mother always said, “If you can’t say something nice about someone…”

So instead I’ll rant about Customer Service.

Companies spend fortunes on sophisticated computer systems and training for their customer service representatives, all with the aim of easing the task of helping their customers with a variety of problems.

Here’s a little word of advice: cut it out! I don’t care what company you are, or what you sell, your customer service system is mostly composed of FAIL.

Having worked in IT for many years, I know the horrors of wearing a headset. Later, when I ran my own company, the lessons I learned in the trenches were invaluable in keeping my customers from wanting to kill me. Let me share them with you:

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